Sunday, June 5, 2016

Performative Function of the Animated Typography

After evaluating this shot in the light of J. L. Austin's paradigm, I think I will have to make all the text construct through animation... Originally I was only animating the first letter, but it occurred to me that the audience discovering the words as the goose is discovering the tuba, is a parallel experience. Additionally, it is a positive emotional experience, fundamentally different from the disturbing perlocution I have been evoking.

Locution:
Text describing the goose finding the tube

Illocution:
The goose found something shiny, something he likes, something he naively wants to be

Perlocution:
The audience is decyphering the words through the delay of the animated typographic construction, an experience parallel with the character's serendipitous discovery. At this point the audience and the goose should both feel a parallel familiar attraction, but the foreshadowing implied through "there was no one who said that he couldn't" suggests the naivety.

Primitive:
Disorientation, Context

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